Paul Rand is a legendary graphic designer, and I'm inclined to listen to just about anything he has to say. In the video its interesting because he seems to hold something I already strive for in great esteem: Balance. The content of the work must be maintained to present something informative and relevant, however the graphic elements must also be present or the work is quite simply boring. This happy medium is something that is needed in Graphic Design.
Stefan Bucher was an interesting person to put as a companion to Rand, almost a "foil" if you will. Seemingly at first glance, Bucher is a very impulsive person, creating work seemingly at random and with little planing. Further analysis however shows a man with a very distinct and complete vision of what his work must do, and he does an excellent job of executing a plan so quickly that it seems spur of the moment He takes the random, and the uncontrolled and makes something coherent and relevant out of it
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