Poster Ideas

 

This poster was clearly meant to be a bit depressing.  I thought of the blanket my sister carries around and the things she gets caught in it.  A book would slow her down a bit...as would illiteracy.  I decided to illustrate it and color it digitally with low opacity to create a water color effect.  Its very much a cool color grouped poster

 

I also chose to illustrate this one, but I modified it much more heavily using filters in Photoshop. The book is the training wheel...pretty self explanitory, which is what I was going for.  I tried to go a little clser to childrens illustration for this one, but gave it a very digital almost painterly touch

 

 The "true" digital poster, I decided to do a word search such as the ones I did in kindergarten.  I thought about circling the words, but my concern was that the looped ends would make the main phrase "TEACHMETOREAD" harder to read as a whole, disrupting the baseline, so I colored the text instead

Type Web-Spreads

 

Font Study of Futura

There. done.






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Ok, ok I'm just kidding. But it does give a pretty textbook definition of the font.

The font I chose in my project and in this post is Futura, a Geometric Sans Serif font created by Paul Renner in the 1920s that counters many more traditional forms of type that emphasize a calligraphic feel from previous eras.  By the category alone we should be able to point out a few of the more obvious characteristics of this typeface.  It is Sans Serif meaning of course....NO SERIFS.  This contributes to the geometric feel of the type by creating those crisp corners.  Those crisp forms are continued everywhere on the type. For example on the capital letter "P" that I'm working on the counter can scarcely be called a "counter" at all, with its form reflected in the overall form with the same sharp corners and machine precision. While many typefaces have a bowl that conveys some sort of weight to it by connecting by using spurs, Futura's capital P has a bowl that is tipped exactly sideways to make a perfect semicircle. the stem and bowl are seemingly exactly the same in width making the whole shape uniform in strokes, making the letter P have NO stress whatsoever.

Overall the font has a beautiful simplicity to it. It could easily be stenciled and comes across as a mechanically manufactured sort of design.  Its logical and in its parented form fairly calm and unemotional.  What interesting to me is how well the balance is used and how even the slightest change in it can impart tremendous feeling and/or intensity. This has been reflected in the variation spun off of the parent type such as Futura Condensed or Bold