Monday, October 25, 2010

Paula Scher

Its appropriate that Paula Scher paints maps, because the major theme involved in her process is the geography in which she lives.  In the video provided she talks about how the chaos and noisiness of New York City and how it influences her work.  She talks of culture in "layers' and crams type together or uses gestural hand drawn type.  She portrays culture as a whole batch of flotsam and jetsam and designs accordingly. 

Her viewpoint and approach are very interesting and relate-able to the work we are doing in the design dept.  We're be tasked with portraying the essence of Kansas City, and her approach of drinking the experience of the city and translating it upon the composition  is appropriate to the task.  I had been doing a very similar thing within my neighborhood, and had gotten to know it better as result.  Now comes the hard part of competently showing it on a poster

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